Built by operators, for operators
Lumina was born from the frustration of running a learning business on a patchwork of tools that don't talk to each other. We built what we wished existed.
2,400+
Businesses on Lumina
94M
Emails delivered
98%
Uptime SLA
4.9★
Customer rating
Our mission
To give every learning business — from solo coaches to 500-student bootcamps — the infrastructure that was previously only available to well-funded EdTech companies. One platform. No duct tape.
Our vision
A world where starting a learning business is as simple as starting a Shopify store. Where every educator can focus on teaching — and trust their platform to handle everything else.
How we got here
From a frustrated bootcamp founder to 2,400+ businesses
The idea
Two founders, both running online programs, realised they were duct-taping six tools together just to send a follow-up email. Lumina was born from that frustration.
First 100 businesses
Launched with CRM and email campaigns. Within six months, 100 learning businesses had replaced Mailchimp and their manual spreadsheets with Lumina.
Payments & sequences
Added native Paystack/Stripe payments, invoicing, and the automated email sequence engine — eliminating the need for a separate payment platform.
2,000 businesses
Crossed 2,000 active tenants. Launched the website builder, gamification engine, and the Integrations Hub for connecting third-party tools.
What's next
AI-powered segmentation, predictive churn detection, and a white-label offering for enterprise bootcamps. We're just getting started.
Our core values
The principles behind every product decision we make
Ship things that matter
Every feature we build replaces something our customers are paying for separately. We don't add complexity — we remove it.
Built for every market
Lumina supports Paystack for Africa, Stripe for global payments, and multi-currency invoicing out of the box. Not an afterthought.
Reliability first
98% uptime SLA. 99.2% email deliverability. Your students' experience depends on your tools not falling over — and ours don't.
Customer-obsessed
Every plan includes onboarding support. We don't hide behind docs — we help you set up and succeed.
Outcomes over features
We measure ourselves by how much time we save our customers and how much revenue they generate — not by feature count.
Honest and transparent
Flat-rate pricing. No per-student fees. No surprise charges. You know exactly what you're paying and what you're getting.
People who've been in your shoes
Everyone on the Lumina team has run or worked in a learning business
Daniel Olawoyin
Founder & CEO
Ran a coding bootcamp for 3 years and built Lumina to replace the six tools he was duct-taping together.
Amara Osei
Head of Product
Product designer who believes great software is invisible. Led product at two edtech startups before joining.
Emeka Nwosu
Head of Engineering
Full-stack engineer obsessed with performance and reliability. Keeps Lumina's 98% uptime SLA intact.
Ifeoma Eze
Customer Success Lead
Former online course creator who onboards every new business personally for their first 30 days.
Tobi Adeyemi
Growth & Partnerships
Builds relationships with bootcamps and coaching communities across Africa and the UK.
Chidinma Eze
Head of Design
Designed the Lumina design system from scratch and holds the team to a very high bar for visual craft.
Ready to simplify your learning business?
Join 2,400+ businesses that replaced their patchwork of tools with Lumina. Start free — no credit card required.
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